Eastbridge

Bespoke sports betting brokerage

Client

Service

  • Creative

Campaign

New Website / New Name

Objective

New customer acquisition

Crave & Lamb were appointed by Ole Sports to help them develop a brand in the UK catering for high net worth individuals needing a bet brokerage service. The task was to develop a brand name, brand position and new website.

Immediately we appointed a research agency to investigate the market and to assess a number of value propositions that we had created. Critically this was interrogated with the view of having to run continual marketing campaigns to grow their audience. The name “Eastbridge” was founded and we got to work in creating a slick and simple site that delivered against a propostion we knew (from research) would work with their target market.

What our client said

“We are really pleased with the final product that Crave & Lamb created. Their insistence on going to research certainly helped define our target audience and ensured that the final website was on brief. We now look forward to actively marketing our brand to a UK audience.”

Marketing Manager.

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