Our in-house trading team manage a range of programmatic solutions and give our clients access to all available global inventory from all open exchanges. Across display, paid social and video on demand our team of industry experts implement sophisticated audience-led methodologies and build bespoke campaign strategies on a client by client basis.
Our campaigns are built on a client by client basis and split between reach, retargeting and retention strategies. Planned at a granular level we optimise all activity against your KPIs, taking the learnings from your current audience online and applying this to all prospecting. Using dynamic creative and custom data segments we create innovative lines of targeting that speak directly to the individuals we are targeting. Cutting out wastage and additional costs by trading all media in-house our transparent delivery mechanics mean your brand can send the right message to the right user at the right time... and on the right device.
Video On Demand
Our Video on Demand campaigns are built to work in isolation or to complement any broadcast activity. We plan and buy against either GRPs or TVRs/Impressions and in our view all VOD delivery should be bought on a viewability basis only. We plan cross device and cross channel ensuring we have a range of creative testing in place and our campaigns deliver against second screen, brand uplift, programmatic TV and YouTube. Ensuring our clients have total viewable transparency is paramount to the success we have seen in taking rich media formats to an online audience and proving the on-target success of all delivery.
It is vital that our clients have real-time access to all campaign reporting. Our custom built online dashboard ensures that all delivery and performance data is collated on a daily basis in one central platform. Within this dashboard we pull together all data and insight across every marketing channel and can even build custom reports using your own internal data.Contact us for more info