We are proudly independent when it comes to planning traditional media. From TV to Outdoor to Press and Radio our objective approach ensures every client has their campaigns planned against audience insights rather than agency trading agreements. We track the uplift from traditional media and model our campaigns on the strength of this data.
As an agency we are exclusively independent. Our team plan objectively against your core deliverables and can do so because we avoid agency trading agreements with any saleshouses. By placing tracking on your website we measure online uplift against every clock number and optimise in-month against every spot’s performance. Our custom built reporting dashboard will enable you to constantly monitor performance and delivery and our team continually manage scheduling with every saleshouse to ensure your campaign is getting the impacts you have booked and the impacts you need.
As outdoor specialists with extensive plant knowledge across the UK we sit centrally between all media owners. Using geographic audience software and 3rd party monitoring tools we plan for your campaign to deliver your message with the required frequency to get noticed. Our unique relationships ensure that your campaigns are executed from creative to postage and continued price negotiation means that you receive the best value possible for your investment. Critically our expertise cross media enables us to plan outdoor campaigns in conjunction with other channels and to complement that activity.
Our direct response press campaigns are centred around media negotiations, creative optimisation and value positioning. Once we have created a target audience using 3rd party data segments, the press planning and optimisation tools will pinpoint all-out efficiency, which optimise plans against budget, reach and frequency criteria. We use multiple platforms in order to produce actionable media communications strategies. Using industry leading audience targeting, our press scheduling and optimisation allows clients to compare and contrast press and print campaigns in order to efficiently and cost-effectively reach your target audience. We believe in the impact of print and we continue to invest in this channel as a result.
It is vital that our clients have real-time access to all campaign reporting. Our custom built online dashboard ensures that all delivery and performance data is collated on a daily basis in one central platform. Within this dashboard we pull together all data and insight across every marketing channel and can even build custom reports using your own internal data.Contact us for more info