Wallace Sacks

An immediate digital impact

Client

Service

  • Display Media

Campaign

The Last Ever Iconic Sale

Objective

New customer acquisition

Wallace Sacks are a relatively new entrant in the furniture and homewares vertical and we were tasked with taking advantage of the huge retail opportunity across Black Friday, Christmas and The January Sales.

Looking at the inventory availability and competitor research we recognised that the best market for our client was a price sensitive discount market. As such we devised a variety of discount strategies across homewares and iconic furniture to target consumers with varying degrees of price incentives dependent on their position in the buying cycle. Moreover it was important to consider the amount of touch points across all digital channels and manage the discounting accordingly.

Across all digital channels we were able to closely monitor conversions and manage attribution modelling to ensure we understood how every campaign line item was performing. From here we were able to drive significant scale for a brand that few recognised in the UK.

Results

62%

Under CPC Target

38%

Over New Customer Target

39%

ROI Improvement

20%

Spend Increase

What our client said

“Crave & Lamb have been a huge help in managing our digital strategy and how this fits with our offline strategy. They were instrumental in managing our pricing structure online and the results from January in particular was absolutely exceptional.”

CEO and Founder.

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